What is 2D Animation?
2D Animation is the contemporary way of showcasing a new product or service. 2D animation occurs when we combine multiple images of different heights and widths, together that creates an illusion of movement in the 2D world which is without any depth. So, now you’ll wonder why it’s called 2D animation. This is because the height and width are the two only variables.
Where All Can 2D Animation Videos Be Used?
Sometimes, animation videos are not created only for the sake of entertainment. Versatility, high engagement rates, and low cost of production are among the few reasons why a lot of branding and marketing videos are done in 2D.
Let’s take a look at a few uses of this kind of animation in the creative realm.
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Motion Graphics – Brands usually don’t ask for characters, or story-driven animation. Instead, they opt for graphics and text for animated logos, explainer videos, and titles. In such a case, motion graphics become the perfect choice. The skills required to produce motion graphics are slightly different as it doesn’t require the knowledge of body mechanics or acting.
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Computer animation – Computer animation, aka CGI animation, is a technique that entails generating animated images with computer graphics. Computer animation is broken down into 2 categories – Computer-assisted animation that is when traditional animations are computerized, and Computer-generated animation which is the one designed on the PC using animation and 2D graphics software.
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Stop Motion – Stop Motion Animation is a technique or a cinematic process used to make real life objects appear as though they were moving. The objects are manipulated and photographed every time after being moved between frames. It’s a digitized version of a flip book, where the images are displayed rapidly in a particular sequence, bringing them to life.
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Whiteboard Animation / Explainer Videos – Illustrating the concepts or ideas in play, through simulating black-line graphics, drawn on a white background. The popularity of this kind of a video lies in the effectiveness, as the animation explainer videos do a great job of communicating complex messages while keeping its audience engaged. It leverages a streamlined style that results in a straightforward and to-the-point finish.
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Infographics – If you have a great deal of information on hand but are running against time, infographic animations aka animated slides are a great way to present the information. Complex subjects and tedious descriptions are what make infographics shine.
2D animation is omnipresent – on the screens of our televisions, all over the internet and social media, in the cinemas, even on the billboards on the streets now. We are constantly interacting with it by either watching, or creating them.
Benefits Of Investing In 2D Animation Explainer Video Production
Animation explainer videos are a simple, affordable and yet an effective way of presenting imagination, ideas, and information about a business into interesting graphics and videos to offer creative solutions for effective branding and marketing and thus, profit making. 2D animation is one tool that almost all businesses have employed as they have seen a remarkable increase in their ROI by incorporating it into their marketing content strategies.
Let’s discuss some of the advantages of 2D animation explainer videos.
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Capture & Hold Attention – The reason that 2D animation has been so popular amongst children is because it can grab and hold their attention, which is no cake walk. Animated graphics are eye-catchy, and although the movements are not life-like, which is what makes it exciting to the eyes, and the content interesting to watch. Mastering the ability to capture the audience’s attention so effectively would also eventually boost the company’s search engine optimization (SEO) due to the increased traffic to those animations. Search engines naturally favor videos to still graphics as they retain the audience’s attention for longer, so the videos that create maximum traffic will be suggested all the more by the search engine, driving an even greater traffic to your website.
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Engage Deeper – 2D animation is a mix of graphics, text, and voice-over, which stimulates different areas of the brain and engages multiple senses of the audience helping them to process and comprehend the information more effectively. Animation can also establish a stronger connection between the end, targeted audience and the individual or the company presenting the information due to the prolonged exposure and engagement that is possible with animation. When an audience experiences something memorable, the creators of this memorable experience have already achieved an edge over their competition, since they have successfully occupied a portion of the viewer’s mind.
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Cost Effective – 2D animation videos usually have a shorter production timeline than live action videos. This means less investment on video creation, and more on promoting it to the world, making it work in your favour. Additionally, an animated video can easily be edited to keep the video looking modern and its information current, and relevant.
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Convenient Communication – 2D animation explainer videos allow the information to be communicated conveniently to a wider range of audiences. Around 65% of the people are visual learners, which means when information is presented in a visual format, the audience is able to comprehend, register and process it better. This makes communicating complex concepts like training instructions and heavy technical information easier for the audience to understand.
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Shareable – People are always sharing the content they find interesting as stories, reposts, sharing on different platforms with their loved ones etc. We too have shared something online at some point. Most of the content that is shared online are videos, reels and images. Blogs too are shared through social media, however not at the same rate as the other kinds of content mentioned above, as visual content tends to retain more attention than text does. This is where 2D animation shines bright like a diamond! 2D animation videos are an amalgamation of images, graphics and textual information in an easy-to-read, and easy-to-understand video package that’s created to be shared.
Investing in 2D animation explainer video production could be a great resource for your company if –
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You are looking to attract a larger audience? 2D animation can help!
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Want to engage with a higher number of audience? 2D animation got your back!
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Need to communicate heavy information in an interesting, and engaging way? 2D animation to the rescue!
2D animation is versatile, and hence, can be used to communicate any kind of information. Still wondering how your business could benefit from animation?
Why don’t you try contacting the best 2D animation video production company and find out?
Which Is The Best 2D Animation Explainer Video Production Company In Delhi, India?
As the best 2D animation production house – Peppy Production, we combine the power of 2D animation and a reliable marketing strategy devised by our highly experienced team, to help our clients achieve all their business goals.
Our 2D animation team works tirelessly with the clients to understand their business, business requirements, the goals that they have in mind, and then work backwards from there, ensuring the best strategies are being used – the 2D animated videos are prepared and approved by the clients, and then get the goals accomplished.
Animation/ Explainer videos
Why explainer videos are a must for every company?
Video is disrupting all other types of content. Gone are the times of brochures and flyer. Fastest way to explain your company’s details are through a simple explainer video. Below key facts, proving the benefits of explainer videos.
1 Simplified communication – Video is simplest communication technique to explain concepts. A well scripted explainer video can help explain your company’s details in the most understandable manner.
2 Drives Awareness – With most content consumption moving to videos, it is helpful to have your communication in this format. It automatically has high reach.
3 Creativity – With nearly no limitation to what can be show in animation, you can be extremely creative with your imagination.
4 SEO ranking – With various types of content describing your company, your SEO ranking with also get boosted.
5 Plan in advance – Great work is not done overnight. 3D animation videos take long time to make. Spend more time in storyboarding and modelling to avoid later rework.
