Lockdown has brought an unseen challenge for content creators & brands. Under such stringent measures, brands are struggling to build relevant communication for users, which matches the quality standards.
Below are 5 kind of creative AVs that can be created without having to shoot with actors.
1-Animation Explainer videos
Animation explainer videos are good way to elaborate a process or a company’s overview. Below are few example animation explainer video we worked on with Mahindra Comviva.
Mahindra Comviva – Digital Banking Experience
Mahindra comviva – Mobilytix
2- Animation product videos
Explaining how a product works is a tough job. Using animation we can easily create different use cases and explain the product’s features through a detailed product video. Below a video we developed with Microsoft.
Microsoft To Do Product Video
3- Stock footage videos
In absence of outdoor shoots, getting quality production done is impossible. One solution is to find relevant stock footages and use them to curate a story. Below one of our work using stock footages and overlay animation.
4-3d animation videos
3d animation videos are crucial to explain and elaborate physical products and can be leveraged well to display situations which are impossible to do in actual shoot. As the rendering capabilities improve, 3d animation is getting more and more real. Below our work which explains the 3d design and modelling for products which just cannot be done with a shoot video.
5- Typography videos
Short form simple videos are most consumed online. During lockdown, many brands leveraged on such videos to share their viewpoint. Below one example of how short from typography videos can be used to share an important view point in cost efficient agile manner.
Peppy Life Tips – Why we need so much in life?
Peppy Life Tips – Why do we lie to ourselves?