Festivals are big in India. Be it, Diwali, Eid or Christmas, celebrations are never a small thing. In fact, influence from the west has introduced new festivals like Octoberfest, Halloween which are taking the country by storm.
But how does this affect advertisers and corporates?
Any marketer would know that celebration times are the most common time for customers to spend. With a shrinking share of voice, it’s essential that your customers hear an impactful communication which would engage the customer while building a recall.
Below list of 5 festival videos you can make to captivate your customers during festivals.
Short Film – Nothing moves an audience like a sensitive, emotional short film which can touch consumer’s heart. Building the story around relations and how festival brings people together has always resonated well with consumers. Product placement in such stories can be fine art. If not done correctly can look forced. Below a few examples of a short film on Diwali theme.
A quirky take on a festival can also tickle the right bones for your customers. Try and be as innovative as possible.
Seasonal Greeting movie – Reminding your customers about how special they are has always worked well for building loyalty. A season greeting animation video, sent over email can work wonders in developing a top of mind recall. Animation videos are best suited for such requirements.
Below some references.
6 sec digital video – Bumper ads are currently the most popular kind of video ads. Digital videos are substantially different than traditional shoot videos. With engaging overlays or strong voiceover, your offer can be made viral. With a shrinking share of voice, 6 sec is the perfect amount to pitch your brand to a younger audience.
Below some good examples of Bumper ads
DIY Preparations – As many people are preparing for the festival, its a good way to include your product in a Do-It-Yourself video. A video which would consist of helping customers in planning makeup for a celebration, style ideas for dresses or decoration ideas for the festival.
Below some references.
Corporate video of celebration – Many corporates plan parties and celebration in offices for the festival. A great way to capture the festivities is to make a corporate event video. Same can be used to influence potential employees.
Below some references.
