Let’s start with a very basic question – what is a corporate film or video?
A corporate video is a video produced to focuses on your company as a whole, which incorporates your brand, culture, employees rather than specific product or services). Suppose you are attending an event from your organization and ask to present critical highlights of the company.
A corporate video can be required in marketing, sales or even in HR department to attract the best and brightest talent or showcase to a potential client or present in a marketing event. It will help all departments to build brand credibility by showcasing organization’s history and vision. It will help marketing department to drive more attraction to the given websites. But overall it will bring all departments to one understanding of company’s vision , history and current state of progress.
First Thing First
Let’s tackle the question of “Video Purpose,” what’s the main message you want to convey because there are many approaches you can produce for your corporate video production. It can be funny, serious, emotional, inspiring, but styles will mainly depend on what you want the message you want your organization to convey.
The message should be clear, compelling, and act as a catalyst for the value of your organization. A simple message with relevant information is the key to impress your audience rather than filling the corporate video with unnecessary stats.
Focus on one objective: Script should contain the core of the company. Is it a customer-centric approach that makes the company stand out or excellent engineering behind every product? You should write your script and then strip it back to the USP – Unique selling points and avoid unnecessary details. They will only distract from the information trying to convey to your audience. Also, don’t forget to avoid being fake. If you appear overly enthusiastic, this will come across as inauthentic to your viewers.
Complicated Corporate Jargons Are A No Go!
Remember these words – “low handing fruit”, “leverage” , “world-class”, “one of a kind in the whole world”. These are exactly the language which will make the corporate video overly enthusiastic and in authentic to your audience.
Incorporating a customer’s testimonial is critical!
A successful corporate video always speaks via their successful customer stories. It will build trust with your audience and genuine authenticity to the corporate message. It will help your audience see how your product or service is right for them. In other words, your work(which is your customer) should speak for itself.
Video should be very long!
Once we have finalized the right message and proper tone, it’s time to decide the duration of the corporate video. After choosing the correct format for the video, you’ll need to determine the length of it. The main aim of the video is not to have the most extended video – it’s quality over quantity! Don’t let your video out-stay it’s welcome on the viewer’s computer. The corporate video should be 1-2mins long, but between one and three minutes, is a-ok duration for a corporate video since corporates have a lot of say and cover in their videos.
Peppy Production will produce a fantastic corporate video for you!
Producing corporate videos is a challenge. It’s a long, tedious process and demands expertise. For this reason, you have to go through a professional video production agency. Peppy Production is here for you and will help you make the tough decisions, such as how you want your company to construct its brand message, and will help show your company’s inner workings while also focusing on bringing your teams together.
The peppy Production team is just a phone call away. Call us, and we will start constructing your corporate video message as part of our free script structure. All you need to do to tell us your brief, and Peppy Production will take care of producing the video within two weeks from the date of your brief submission.
Peppy Production offers a variety of services tailored to your video production needs. This includes videos for corporate events, seminars, conferences, animation explainer videos, client testimonial videos, virtual walkthroughs of your new office space, and technical product videos.