With shifting attention span of consumer and rapid innovation across all corporate sector, its become even more challenging for marketers to influence potential customers. Gone are the time when power presentation was the key communication medium to elaborate the product to potential client. Age has arrived for animated corporate videos. Smart, sharp and short engaging video which could entice the audience and explain the offering in simplest manner.
With this blog we aim to identify the top trending types of animation videos being used by corporate across the world to capture audiences and convert them into a client.
1 – Character based explainer animation video
Explainer videos have evolved in many types. One of the main types is having a character animation video in which the protagonist is being explained the product or service. With subtle animations and elegant secondary animation, any company can explain the organization’s service in 2-3-minute explainer video. Character based explainer animation videos require considerable time due to efforts required in illustrations and rigging of character. Most effective storyline of character animation video is to present a case study in which character needs the service or product and is being explained how to use it. Its vital to build the story construct relevant to audience to maximise the impact.
Below an example of character-based explainer animation video.
2 – Motion graphics explainer animation video
Another type of explainer animation video is motion graphics animation. Compared to character-based animation, motion graphics animation is more abstract and perfect suited to technology companies planning to explain the product or services. Storyboard requires more rigour as animation can be very abstract in motion graphics. Music and voice-over plays a vital role in elaborating the story and service.
Below example of explainer video of a data analytics tool, which can be otherwise boring, but with animation, it has been made exciting and understandable by layman.
3 – Isometric explainer animation video
Another type of explainer animation video is isometric. The way animation is done, is very different from regular 2D animation. It seems a hybrid of 2D and 3D animation with essence of engaging 2d secondary animations. It’s a perfect way to explain concepts involving multiple stakeholders or more technical constructs. With the elegance of 3D animation and engagement of 2D animation, isometric animation is evolving into the most desired form of explainer videos. Animation type is comparatively longer as the illustration and animation require usage of both 3D and 2D animation software, but the final result is worth it.
Below an example of how isometric animation has been used to explain technology solution involving multiple stakeholders.
4 – Whiteboard 2D animation video
Whiteboard 2d animation videos have existing for a long time now. With simple format of animation, it can be used to explain simple storylines. Easy to make, these animations require limited time to develop but consumer engagement is comparatively lower. In our experience this can be used to explain offers, history or a small story. Together with secondary illustrations, whiteboard marketing can be made effective as well.
Below an example of whiteboard marketing with Zencash, which includes secondary illustrations to make it more engaging.
5 – Manufacturing demo 3D animation video
For many manufacturing companies, involved in building products, explaining the rigour and effort of manufacturing can be tough. 2D animation video cannot do justice to product manufacturing. 3D animation can easy explain the way final product looks and elaborate the process of development. With 3D animation, realistic appearance of product getting manufactured is vital for building the authenticity of organization. The clarity of 3D animation production is important to build trust on product’s quality.
Below an example of 3D animation done for manufacturing company Smaaru. Video is used to elaborate the usage of manufactured products and the process of getting them constructed.
