As the restrictions on lockdown are getting easier, the production industry is planning to resume work in July’20, but under the suggested guidelines. Given the restrictions on the actions that actors can do, brands are facing a new dilemma. In such circumstances, they are looking for a substitute solution.
Animation is the clear solution which provides multiple benefits that can overcome this challenge.
Here are 7 reasons why animations is gaining popularity as the content medium for brands.
1 – Creative liberty
With given restrictions on production shoots, writers and directors have limitations on creative executions. Unlike production shoots, animations films do not have such restrictions. Writers and directors can select any location or any action and it can be executed in animation films and animation clips.
2 – Sufficient social distancing
Maintaining social distance is new normal. From pre-production to shooting to editing, the social distancing constraint has made working lot more challenging for editors and crew members. Animation on other hand, can be executed from a desk at home. With limited setup of systems, entire production can be executed from home.
3 – Agility
Unlike shoots, which require planned time for location, actors and the crew, animation can be started as soon as the script is closed. Characters can be changed in an instant and direction can be done during the middle of night without any delays. This agility at every step, allows the creative makers the power to deliver the content and incorporate feedback at a much faster rate.
4 – No Retakes
Imagine if you wanted to edit a shoot scene and realize that you have to re-take it as it is not perfect. Imaging getting into the process of re-taking approvals, permission and actor’s time again. Animation movies don’t have any such challenges. You can change the animation action, clothes or the lead character itself, if it does not seem right at the editing phase.
5 – No shoot permits required
With current restrictions, taking permit to shoot at crowded places is near impossible. Under the guidelines, people have to go through a detailed process to get the permission and adhere to the guidelines, else shoot is cancelled. With animation films, no such hassles exist.
6 – No location costs
The process of finding the best location for the shoot could be a big challenge. Apart from the heavy cost, the availability of location and interference from external parties can be a big problem. With animation movies, location can be anywhere and can be changed over the course of execution too.
7 – Lower Cost
On-boarding a crew along with heavy equipment’s, finding a unique location and casting the best actors can be expensive. With animation, the cost is reduced drastically without many hidden surprises.
