They say a picture can speak a thousand words. Then videos must be whole storybooks unto themselves. To attract customers, B2B videos are the best upcoming device in the marketing sphere. Great storytelling allows viewers to retain graphical and statistical data in the first viewing itself. Brands do not consider animated videos as childish anymore, rather it is the preferred medium of communication that effectively resonates with each demographic. Giants like Google and Amazon are too, turning to this method of marketing for showcasing their products and services.
The million-dollar question for any B2B marketer is, how to leverage maximum benefit from this medium. Video marketing is the new wave in social media industry. Every B2B marketer is looking to add value to their organization and videos can really do wonders. Here are some points to consider while choosing animated videos to communicate your intent with the target audience:
Dissemination of Wider Range of Information
At times reading a continuous series of facts and figures can become tiring and boring. The information has to be imparted to the audience in an interactive and easy to understand manner. Animating the data to depict the information using statistical elements serves the purpose without boring the audience. This level of flexibility is not available in any medium other than animation.
Space for Creativity
The world building and creating animated characters provide infinite scope for originality and creativity. Fantasy always captures the interest of people and the purpose of your videos is to engage as many people as possible. Through animation services and complexities can be easily explained. This can be especially useful for start-ups in their nascent stages wherein they need to showcase services that are novel.
Building Emotional Connection
To bring a more human touch to your B2B marketing videos then cartoon characters are the way to go. Cartoon character bring back the nostalgia of childhood and happy memories of carefree days. Any demographic can connect to them and are instantly invested in the message of the video. Emotional connect is imperative when marketing anything since people only pay heed to that which resonates with them emotionally.
Timeless Quality of Animation
Actors and CEOs in marketing videos do have their advantages, however, a few years down the line the videos become stale due to the simple fact that appearances change. The instant connection of the face with the product is lost. However, an animated character or video remains timeless. Moreover, alterations within the video are possible to keep up with the evolving image of the company in a cost-effective manner.
The flexibility of the Medium
The medium of animation is a great platform to improvise and improve the story on the job. Last minute alterations are possible at zero cost and spontaneous ideas can always be adjusted. In comparison, making changes to live-action videos after they are done is a nightmare, since everything from actors to equipment has to be rebooked. The animation is then an easier route which is not as restrictive.
Simplification of Complexities
The animation is an efficient method of communicating intent without being cumbersome. It allows a condensed illustration of a difficult conversation, in an interactive manner. In a short span of time, diverse topics can be correlated and understood. Step-by-step videos are also possible to explain vast topics in a concise manner.
The Bottom Line
Animated videos, or Explainer Videos, have become the number one choice for B2B marketing. From small start-ups to big global coalitions, everyone is relying on these techniques to make their presence felt. Motion graphics elements are fun to work with while not being tiring. In addition, the wide range of techniques and styles combined with originality means you can create fresh content that is different from your competitors.
