VIDEO HAS NOW BECOME CRUCIAL FOR BRAND AWARENESS.
Let the best video production company in Delhi NCR throw light on why corporate videos are gaining popularity.
Video is everywhere. The corporate videos that are produced are intended to be published not only on the website but also on the companies social media profiles and channels. Videos are created to tell the target audience a story – about how the brand began, how the product origin, how it was launched, customer testimonials, reviews etc. These corporate videos are beneficial and vital for a brand’s growth. Since video is the present as well as the future, they are no longer “optional” for businesses, especially the new ones. They have now become a crucial element of the marketing strategy to boost brand awareness/ visibility, attract quality traffic, improve customer engagement, and conversions and increase ROI.
What are you more likely to engage with?
Textual content, OR well-conceived, interactive corporate videos?
A boring textual email/ notice/ or even website content, or would you rather have fun watching interactive videos available on the website and the companies social media, explaining what the brand is all about, what it stands for, how they function and what is their end game.
A business can not expect its target audience to engage and invest in their products and services, when they don’t fully comprehend it, or the purpose it serves. Hence, brands and companies must either have aboard the best corporate film makers, or collaborate with one of the best corporate film production companies to produce high quality corporate videos.
There is a reason why people hit “I accept” without fully reading the important “Terms and Conditions” document, but video content on YouTube, IGTV, instagram Reels and TikTok get millions of eyeballs and go viral, overnight.
Can you think of a more creative way to get your new company policy across all your employees and target audience, better than a well-produced video message directly from the CEO? The viewer’s interest and the brand credibility goes high up.
Rolling out or restructuring an investor initiative? This communication, through a high quality video on the company’s website and landing page could prove far more effective and engaging than a boring text-only email. Not to forget, corporate video captures all the intricate details like the speaker’s interest, and enthusiasm in producing and educating the audience.
Videos really speak to people, leverage its power by making the most out of this video trend.
Different kind of corporate videos
Corporate videos can be segregated into various types. Below given are a few types of corporate movies that can be created –
Employee engagement video
With the growth of social media, the audience gets deeper insights into a corporate’s work culture. All good corporate video production companies invest a lot of time and energy in creating high quality videos that cater to, and significantly improve the company’s employer branding. These kinds of videos capture all the happy and enjoyable employee moments, fun office lunches, celebrations, and employee testimonials, that showcase the company’s pleasant work environment for their target audience and the prospective employees to see, and evaluate the company’s culture.
Corporate video production houses try to create peppy videos to capture and summarize the events hosted by the corporations. These videos help to showcase all employees, prospective employees, and the target audience who could not attend, the amount of effort the company put in, in entertaining and the kind of treatment employees of that company get. All these aspects keep the viewers engaged and dedicated to the company and the audience looks forward to these events for future references.
Company overview video
A video clips capturing the origin, vision and mission of company, along with the interviews of its founders and CXOs is a good way to host across all company’s owned assets, and also have their target audience understand the kind of business the company does, that can go a long way in the audience becoming familiar with the companies products and services.
Such videos can also showcase the intense work that goes on at the back-end, how employees of the company work hard to meet deadlines – all can be showcased in this kind of a corporate video. It could also be an appreciation video for the employees who dedicated precious hours of their day to help grow the company. Small gestures from the company towards its employees help establish and improve the corporate image.
Product Feature video
All the well-established corporate video production companies in India recommend Product feature videos and explainer videos that explain the products in detail, its ingredients, how to use, do’s and don’ts, various uses / benefits of the product, and also the side effects it may cause. A list of awards won by the product can be a good way to present the efficiency of products to your potential clients.
A ninja technique that all the reputed corporate film production companies swear by. Nothing impresses people more than word of mouth appreciation by your other similar customers. Capturing all these positive feedbacks help project a positive image of your organization not only to the prospective clients, but also to the company employees. Working with a reputed company that manufactures products and provides services that people and organizations are benefiting from, is a matter of pride.
Why Choose Peppy Production?
So, of all the well established corporate video production companies in india,
Peppy Productions – the most sought after corporate video production companies in India, we behold the ability to take your corporate video game to a whole new level. We, at Peppy Production, strive to produce the best quality video for your company, for which we work very closely with your business, resulting in the company outshining all your competitors.
From planning an incredibly creative video production content strategy, to creating and delivering a flawless video, Peppy production has everything covered.
We began our journey a decade ago, and here we are, being considered one of the finest corporate film production companies of the country, for a reason that is –
Our team sincerely believes in ” Customer Satisfaction is Self-Satisfaction “.
Working with Peppy Production was free of any misunderstandings or errors in terms of communication, absolutely seamless! Queries or doubts, from either side, were addressed to, immediately. The Peppy production team was extremely courteous, generous and were constantly in touch with me, updating regarding the progress of my video and it was only because of this healthy communication that my video content turned out to be an enormous success!