The proliferation of online video is one of the biggest changes that is affecting mass communication today. According to a study, over 80% of internet traffic will be driven by videos in 2020. Video is on a rise and will continue to dominate the internet.
Corporate video production has taken a new shape. It has experienced some great innovations with ever changing technology. Just imagine how far we have come from watching recorded video tapes, digital video discs and movies to things like online streaming and Blu-Ray videos.
It’s important to keep your eye on the ball regarding media innovations and visual technologies that will shape the future. Every corporate video production house should stay updated with the latest trends in corporate video production sphere. Here are some of the latest trends that corporate film makers should be super-excited about in 2019:
Corporate Videos will be Distributed on Social Media Platforms
Social media platforms have now become business promotion tools. Corporate video production companies have realized the power of social media and have started promoting business videos on these platforms to expand the outreach and reach maximum audience.
One of the best features of social media platforms like YouTube, Facebook, Instagram and Twitter is that all of them support video distribution option. These social channels can help the businesses to create a strong visual presence and get connected with customers/prospects directly.
360 Video has Become a Necessity
Many corporate video production companies in India and other parts of the world have already started using 360-degree video graphics and have allowed the viewers to consume the video content with cost-affordable peripherals such as Google Cardboard.
Corporate production houses can continue to embrace what 360-degree videos can offer and use it to help businesses in different ways. For example – The immersive qualities of 360 video can offer employees an overview or business and their role without the need of arranging a meeting. Businesses offering tours and travel services can offer potential travelers a chance to look around and offer sound bites related to benefits of the trip.
Increase in Aerial Footage Using Drones
The video crews have made some great strides in utilizing the capabilities of drones to capture visually stunning footage, delighting the corporate clients. Companies can easily showcase their multiple properties using drones and accomplish their goals. This is why many video producers who previously avoided aerial footage are now investing in drones in order to offer aerial footage to their clientele. This helps them to expand their horizons to automotive, real estate and educational industries.
Video Snippets can be a Valuable Addition to Business Enhancement
Short but comprehensive and engaging videos can attract even more customers than full-length online stream. Corporates need to create a valuable content for their prospects/customers without any extra information and showcase it through an engaging and meaningful short video. People can definitely spare some time to watch video snippets ranging from 20 seconds to 1-minute over social media platforms.
The Rise of Projection Mapping
Businesses usually rely on trade shows, expos and festivals to reach their potential customers and embrace the corporate video to market themselves at these events. Projection mapping is the new trend entering the corporate video production industry.
Businesses that want to make a big splash at events involves projecting 3D images on a flat surface to provide an immersive live viewing experience. Projection mapping is the latest milestone in evolution of corporate video. The video makers must educate themselves with the technologies involved with projection mapping.
Explainer Videos are the New Gold
Explainer videos will remain the new popular type of visual presentation for enterprises. These videos are created using motions graphics, 2D animation or 3D animation. Explainer video brings credibility to businesses while building a solid online presence. Moreover, such type of videos gives a better visual representation to people having a visual impact.
The Bottom Line
The modern-day companies have an unprecedented level to access to their audience. Small businesses and startups are pushing videos directly to social media platforms from their smartphones. But that’s not a good thing. To remain truly distinctive, businesses need to invest in polished and professional videos and should keep pace with latest corporate video production trends. Otherwise, they might find themselves lost in the noise just like many other businesses. Video production houses like “Peppy Production” can help them to stay updated with current trends and distinguish themselves from the competition.
