Many of you must have heard about the explainer video; who hasn’t. Our internet is flooded with hundreds of them every day. Although many of them don’t make sense but, one thing is sure that we can not deny “the rising demand for videos”.
Especially POST COVID, marketers are looking for easy and economical ways to spread their message, be it about a product or a company.
An explainer video is a small animated visual that explains various types of problems to solve via a product or business and product/service concepts to the audience in a simple way. Animated Video simplifies the complicated theories and breaks them down into many simple ideas that are easy to understand and comprehend.
It would be otherwise very dull and challenging to go through product documents on everyone’s website and understand their core business ideas. That’s why an explainer video is a way to go because it allows companies to convey their message in viewer’s voices – what viewers want to hear.
Explainer videos are both informative and educational and convey the best features of your product . not to forget, an explainer video helps companies increase web traffic and generate better ROI.
Watch this cool video to know why explainer videos are a must have on your website especially home page
The essential thing to know is that an explainer video is simple yet powerful in voice narration. The video can help drive more conversion rates on your website. It is a fantastic tool that works both ways, for internal as well as external communication.
It’s an answer to how to grab your audience’s attention when they are bombarded with advertisements? Of course, a good, interesting short, catchy explainer video is the tool to grab the attention of your audience. An explainer video helps grabs your audience’s attention in today’s age, which we all know is very difficult.
Watch this informative video to know why explainer videos are a must have for your products
An explainer video helps to easily explain complex product topics, especially for a technology company with much such software that needs detailed explanation. An explainer video will help to understand the complexity, and in turn, your audience will purchase the product because they understand its use.
Look at the below explainer video for a technical software product company that helped their audience (B2B) understand the product details.
There is no point in publishing content if the users do not receive what they are trying to convey. The retention rate of an explainer video is very high. If you produce an excellent explainer video with a special message, the chances of your audience taking any action will increase. The explainer video may not break down the concepts like a scientist for your audience, but it will surely stick to their minds.
Why wait? Come and join us for a coffee where we both can design the best explainer video for your product or company.