Video Marketing is when you use your creative assets, more likely a video to promote or market your product/service/idea when then increases user engagement on your digital and social media channels. As we are learning through the “new life,” post Covid-19 well in some cases learning in Covid 19 era, we thought of revisiting video marketing strategy to ensure your presentation to your brand bosses include these tactics of video marketing.
Showcasing a video – which can be
– Brand Video,
– Animation Video
– Event Recap
– Corporate Messaging
That allows you to be informative, entertaining, educational, or promotional, attracting and engaging, therefore, impacting your sales/interest/brand awareness.
Now we all going through the times of marketing budget cut post-COVID-19, but the good news is that low budget video’s (can be animation) ability to influence your target audience is very high. It can increase conversions, awareness, user engagement by up to 80%. Video marketing is the best converting form of marketing! And the more good news is—the more straightforward and conversational your video is, the more authentic it will come across. Typically, videos that are short & animated have good engagement. These videos should be informative and entertaining, aim to educate, and have a call to action. Of course, don’t underestimate the importance of good quality voice-over.
We suggest and work with our esteem clients through an accurate glimpse picture of their product story, what’s happening behind the scenes or a product, or a service. The first step is to incorporate video in your strategy, but the key is not to think beyond your product or service or even profit at this stage. Be honest with your customer. Work on the trust first.
Think about your audience, different stages of his/her journey, incorporate that journey in your video. When the objective is evident in your head, it is much easier to determine the video’s style, content, and distribution. Once you understand your audience’s buying cycle psychology. Think about every step of his buying cycle decisions. This process will pinpoint you towards their struggle, hesitations, thoughts, both positive and negative. Then incorporate these struggles and give a solution to your audience in the form of your Brand.
Someone intelligent on the internet said: “A keen understanding of human psychology helps to create emotionally charged videos that will provoke an action.”
Using this understanding of your consumer, addressing all stages of a buyer’s journey and then asking yourself:- What impact do you want to have on your audience? What key message do you want to convey? Do you want to showcase the product’s best features, or do you want to show the engineering and technology behind the product?
This understanding of your customer physic can help build video content that can spread brand awareness and develop your business’s community by establishing a connection between your company and its audience. Data shows that 40% of consumers believe video increases their likelihood of purchasing a product on their mobile device, with 76% of marketers claiming video produces more conversions than any other type of content.
And in today’s age of technology, where most people carry smartphones or tablets, short video content has risen in popularity to become the preferred delivery method of marketing messages.
We believe that “content is KING and KEY for brands ” and “a brand’s picture worth a thousand words” can help define that king content and reshape video marketing. This type of content marketing can provide information to your target audience in a visually pleasing format that increases engagement among your consumers.
Few examples from our visual journey with our clients
Explainer Animation Corporate Video
This type of video is used to help your audience better understand why they need your product or service. Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
The goal of brand videos is to build awareness around your product and to intrigue and attract your target audience.
Corporate Virtual walkthroughs
These can be used to showcase your audience campus facility. These videos can also be used by your sales and service teams as they work with customers.
Case Study or Testimonial Videos
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers.
Recap of recent event videos can give audience a glimpse of your presence in the market
360 and Virtual Reality Videos
With 360 videos viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event.