After running creative video animation production agency for a long time, we have realized that many people interested in explainer videos do not understand the complete production process. It is assumed that developing a 2d animation explainer video is easy and would not take much time. Multiple websites claiming to make easy animation videos are not helpful either. Customizing those videos as per your desired template can be really tough.
The process of creating product explainer animation videos for Microsoft, Tech Mahindra, Igenplus, FCTG is quite different. Through this blog, we aim to share the process of explainer video production with you.
Even if you’ve managed a video production company for a while and you have a great animation team, it will still take some time to create quality content.
In order for our 2d animation explainers to work, we focused on our needs:
• Clear and Simple Message
• Creative script with quality motion graphics design
• Best suited voice narrating the story
• Quality music and sound effects
• Unique and likable characters for animation
• Help from your clients to understand the need better
There are so many things that can go wrong with each step which is precisely why these animation explainer video services can be expensive.
However, given how they can attract new customers and impact your business sales, it is one of the best way to reach your audience.
Below are the essential steps in the Peppy Production recent explainer video process which we followed for Microsoft and TechMahindra.
The process may be different for different clients depending on various factors such as the urgency of the project, clients’ timeframe and teams involved.
1. Know your audience
Before you start writing a script, there are questions you need to ask your client.
What is the purpose and who is the audience for this explainer animation video?
There are a lot of companies that deliver videos to everybody. When they start an explainer video animation production project they don’t focus on anyone in particular, thinking that this will increase their reach and help them sell their products or services. But that’s not the way to go , for example , we understood that our target audience for Microsoft explainer video was technical managers/office handlers/ young office managers who are in need of a To-do product app which can make their life better.
Knowing the audience like this makes your script bang on right for the right people. You are not shooting in dark , infact you are reaching to the people who are in need of an solution.
Professional video animation explainers should help you connect with your audience via your video.
Script should make the bridge stronger. As the saying goes – ‘If story structure is good, then half the battle is already won.”
2. Incorporating a Corporate Brand message
Branding is another thing that should be considered during scripting phase. How the brand can fit in an explainer animation video can be tricky. Components of branding include the main brand tonality, existing brand tag lines, fonts and the color theme of the brand.
When audience see the content, they should easily recognize the brand.
Although 2d explainer animated videos let you diversify your content and try out new things, but don’t let this create confusion for the audience.
3. Style-Frames or Mockup Stage/Mood Board
During this stage, style is chosen and characters are created. This is where our 2d explainer video production actually starts.
You can choose between different styles :-
– 3d animation
– 2d animation
– Graphic and text animation
When it comes to the character (or characters), we generally create a persona that the target audience can identify with.
Here’s an example of two different character pitched to our client at this stage,
Here’s a sample of our mockup slides which we have shared with Microsoft and Tech Mahindra Comviva at this stage:
This phase is very important for branding. We make sure to find something that suits our client’s need and image. For example, 3D animation can be perfect for product companies while whiteboard 2d explainer animation can be better suited for B2B industries which require limited characters.
4. CREATING STORYBOARD
Our script is the structure on which we build our messaging for 2d animation explainer video and storyboards are used at this stage to bring that message to life.
As the name implies, a storyboard shows individual slides while using the voice over script to describe main action happening within each screen. A storyboard can also be described as a visual blueprint or a master plan for the video. It is a mix of motion, transitions, and scenes.
Also, it is a basis upon which animation, illustration, voice-overs, music and sound effects are added.
We at Peppy, works together with client at this stage to exchange ideas for a perfect 2d explainer video.
Here’s an example of a storyboard for an explainer video.
5. Voice Over for the explainer video
Voice recording helps in binding the animation and story board visuals. We present different artist voices to our client and as soon as the client approves the script and the voice over artist , we start recording the final voice behind the animation explainer video.
Of course, we as explainer production company have numerous artist at our disposal and depending on our client preferences (regarding voice type, accent etc ) it is easy to find just the right fit.
Production or animation or the motion to our static visuals/storyboard is the next and final step of our 2d explainer video production process.
We like to call this as our motion factory where we stitch all individual element and put them in motion using different software like aftereffects, cinema 4d, blender etc.
It is also the most intelligent and interesting phase, which sets apart task for an explainer video production company and takes the majority of the time.
The quality of the final video will be most affected by the expertise of the animation artist. Fortunately, Peppy Production has some of the best explainer video animation artists in Delhi NCR.
Here’s how two of our recent videos produced after client review
The 2d explainer animation video production process requires joint involvement from us and our clients. From the animation gestures to the tonality of voice over, lot of adjustments are to be done.
That’s why we at peppy have divided every step carefully to take client review at every stage , so that final 2d animation video requires limited iterations.
This is why Peppy Production is the right choice to produce your 2d explainer animation videos in Delhi NCR.
Videos are the new age of communication. Animation 2d explainer video are definitely worth it. They can attract new visitors, diversify your content, and propel your product to new heights.
At Peppy production, we offer a wide range of animated 2d explainer video packages.
Call us to know more.