When you combine moving pictures, interesting characters, and a powerful narrative, you can entice people and make them feel something – more effectively and efficiently than any other storytelling style. Without those elements in place, even the most seasoned storyteller will struggle. That’s why the secret to corporate video production knows how to identify your best company stories.
More important than the thematics or audio or editing, its important to know the story you wish to tell. Rather thanjust statistics of accomplishments, a corporate video must also keep parts which are more engaging to the audience. Story need to convey what the organization stands for and why should the audience care about it.
What is corporate video?
Corporate video is simply any video project produced by a business or organization for internal or external use that aligns with the corporate and branding standards of the company. These videos can be used for internal messages, training, marketing, or promotions.
Making these videos more compelling requires to break the story telling structure in different parts, each of which contributes to either a new content or engaging information. Below we have shared few ideas of components to be included in your corporate videos.
Components of Corporate videos
1- Customer testimonials – Allow your customers to talk about their experiences and what they feel is the best part of your company. Word of mouth marketing works well for both customers and partner corporates who can be audience to your corporate video.
2- Story of inception – It’s a good way to connect with people once you share the true story of company’s formation. The thinking or objective behind it can inspire the audience in same way is it does for you.
3- Vision for future – A strong vision and future roadmap for the organization showcases the company in strong light. A corporate video carrying this communication enforces the strength of company to all audiences.
4- Case Studies – Special stories or example of select accomplishments can be a good way to impress partners or customers via corporate videos.
