Video production is one of the most necessary ingredients of any effective marketing strategy in the modern era. Video content tends to engage people. It is compelling and can communicate a message really well to the audience.
A corporate video production strategy is what any business needs to reach the soul of people. A corporate video not only helps spreading a message, it also increases the traceability of a business. If a business needs to survive the competition, it should have a video production strategy aligned to it.
Scroll through the post to explore how you can produce corporate videos to deliver the right message to target audience.
A corporate video production strategy is what any business needs to reach the soul of people. A corporate video not only helps spreading a message, it also increases the traceability of a business. If a business needs to survive the competition, it should have a video production strategy aligned to it.
Scroll through the post to explore how you can produce corporate videos to deliver the right message to target audience.
1. Highlight the Objective of Corporate Video
When you are running on the racetrack without knowing where the finish line is, you will end up losing. Similarly, if you don’t know what you need to achieve from your business video, all your money spent on video production will be wasted.
You should know the objective of your business video before you start spending money on its production. Your objective will shape the rest of your corporate video production strategy.
So, how to decide the objective of corporate video?
Organize a meeting with your staff or leaders and brainstorm what you want to achieve with the video. This will give you a clear objective and you can work with a better visibility on what needs to be done.
2. Who will be your Target Audience?
Once you have decided the objective of your video, it’s the time to understand who your target audience will be. You will already have a pretty good idea about it unless you are a new company. If you know your target audience, there is reason for your corporate video to be a flop show.
Your research on audience will enable the video to speak directly to the audience and share the content across different platforms where your target audience spend most of their time.
3. Key Message you want to Deliver to the Audience
The key message you want to deliver to your audience shouldn’t include too much information. It should be short, crispy and clear to the audience. Be strict to yourself and include what is really needed.
4. Writing Production Brief
The production brief is the most critical document that needs to have detailed information about the production of video. The video production company reading it should be able to grasp what you wish to convey through your video. This document should include:
• Introduction about your company and its philosophy.
• Goals you want to achieve through the video.
• Information about your target audience, demographics etc.
• What type of video you want and whether it will be a series of videos or not?
• The platforms where you will share the video(s).
• Timeframes and approximate budget you are looking to spend.
Once the video production company goes through this document, you should ask them to set out two different themes for the same video. Of course, you can convey them your idea of what you want in the video. This can be put together in the proposal document.
5. The Creative Treatment
Creative treatment is what the video production house will send back to you after reading your document brief. The video production house will outline their idea (this might be a script, proposed shot list or mocked-up storyboards). It will further include the breakdown of costs and timetable of work.
A lot of video production companies will include short bio about themselves so that you can differentiate between them and their workstyle. See how they approach a project and communicate with you as communication will be required throughout the project.
It’s the decision time now. You have quotes from different video production houses. You need to scan through each and every quote for the best service and price. Also check out online reviews for each of them to check what other people are saying about them.
Tips and Tricks to Save Time on Video Production
Have you been to a shoot that seemed to just drag on and on? Retakes and mistakes can be the spoiler of you are not careful. The estimated time to create a short video can even be a deterrent for getting started. Here are some of the handy tips to save time on video production.
1. Scout Carefully
If the location of shoot is unexpectedly noisy, the lighting is bad, or it’s just not the right for your shots, it can completely ruin your shoot. Do a full-walk through the space where you are shooting so that there are no surprises on the day of shoot.
You can take some practice shots to ensure that there are no background hums. Check the weather conditions and lighting sources to ensure everything works on D-Day.
2. Stay Setup
If you are shooting in a location where you are likely to shoot again in near future, consider leaving the gear in place, ready to roll. This is one of the bets ideas for home studios or similar locations. This can be a real time saver.
3. Make a Checklist
You should create checklists to save the shoot. These checklists must be used to ensure you got all the shots you require, or that you have the right gear for shooting, among many other uses.
4. Shoot B-Roll
You should try to setup a second camera angle for your shoot, referred to as b-roll. This footage serves to cover parts of the video where primary camera didn’t get what was required, mix up the shot, or to streamline the editing process by allowing you hide a cut by switching angle.
5. Record Audio Separately
You can use microphones and a recording device other than the built-in option on the camera, or record everything at different location with more optimal acoustics and soundproofing. Audio recording at different location from your shoot can allow you avoid common pitfalls in the postproduction such as background noises. This works fabulously well for videos with voiceovers.
The background sound from the video can be hidden if you add some music in the background. It also livens the mood of the video.
6. Record Extra 20 Seconds
You should start the recording before the actions starts. Keep rolling for extra 20-30 seconds when the scene is over. It ensures that you have enough footage to trim and use different transitions between the scenes.
7. Write a Script
Writing a video script in advance will help you in planning the shots you need, the costumes and props you want, and will ensure you won’t accidentally leave important moments out of your shoot.
8. Storyboard your Shots
The time it takes to storyboard your video will pay dividends as it enables you to plan the shots in a non-sequential order. You should label each shot you know you need to get according to either the camera angle, location, or lighting setup you want to use.
Group them together based on different factors of the shoot to ensure you are getting the desired shots you need when everything is setup. This avoids the time wasted in recreating the setting, travelling back to location, changing camera angles, or waiting for a specific time of the day to take a certain shot.
9. Use Stock Footage or Stills
Sometimes, it’s worth to do the things hard way while other times, you really need some extra sleep to stay charged. You don’t have to get every shot by yourself. There are a number of stock footage online that are either free or relatively inexpensive. Use them instead.
Video marketing is the latest trend on the internet. Businesses are using videos to maximize their reach and brand themselves uniquely across the internet. Videos can help businesses to connect with people by effectively communicating their message. All you need to do is, hire a popular video production company to look after your video production needs.
The Bottom Line
Video production for effective marketing is the need of hour for modern day businesses. While video production is important for businesses, it is equally important to understand the video production strategies and process before hiring a video production house.
Moreover, if you have an inhouse team for video production, the above-mentioned tips and tricks will help you save the valuable time of entire team. The time saved can be utilized in other productive tasks during the shoot.
