Video concept creation is the art of storytelling.
From building your brand to promoting your product, the journey begins from the concept.
We at Peppy Production, understand your brand requirements and build the most impactful core brand message.
Why you need us ?
Building a video concept is an art perfected by experience. It involves multiple steps brainstorming sessions across stakeholders. Since video production investment can be considerable, it’s more beneficial to avoid failures. With the growing consumption of video content, the video advertisement requirement has grown as well. This has expedited the need for frequent video creations and therefore faster concept creation.
With rising demands, it only makes sense to partner with seasoned professionals who are updated with video content trends and can best design a concept for your needs.
At peppy, we aim to support our clients with best video strategy solutions enabling them to deliver the most suitable message to the right audience with impactful creative.
Video concept creation checkpoints
Innovation plays a crucial part in video concept creation, but with a un-guided approach, much of brainstorming session can go waste. With these 5 steps, you shall always land safely with your video concept creation
1 – Objective
This is the most crucial part of video concept creation or for video marketing strategy. The goal for video creation needs to be precise and focused. Always remember, that one video cannot cater to all needs. Best way to visualize the objective is to think of your target audience and envision the reaction you expect from them after watching the video. Example of objective could be – Corporate video to pitch to investors, Corporate product video for potential clients, TV ad film to promote a sale, Animation explainer video to explain product feature, Brand film to build awareness & recall.
2 – Research & insight
During the course of objective finalization, you would also get clarity on the potential audience. To make an impact on your audience, it’s important to research what they find impactful. From mood of video to protagonist character selection, everything is dependent on this research. A thorough research can also help find key elements that can create a bigger impact for your audience.
Another part of research is competition overview. Analyzing competition can help cover key contents that you might otherwise miss out. Also, it sets the benchmark for your video quality.
3 – Positioning
Once you know what you want as objective and what influences your audience, you need to decide what your audience should think of you. This is different than impacting your audience as this would decide their approach and recall towards you. You wish to position yourself as friendly or dependable or agile or smart. This decision helps decide the next steps of video concept creation.
4 – Thematic & treatment
Once you know how you wish to communicate to your audience, you need to select the Mood of the video. Should it be quirky, emotional or informational? The tonality would define how impactful your video is to your audience. The treatment approach would also decide quality and aesthetics.
5 – Media Approach
Video duration and the screenplay is considerably different basis the media it is viewed on. On digital platforms, 10-20 sec duration is most viewed and impactful. Building up of climax is also much faster. For TV commercial best length is 30-60 sec and build up is different. For explainer videos, digital media works best and mode of visual should be animation. Depending on media approach, video concepts too have to be modeled.
With all the checkpoints done, innovation process begins and concepts can be ideated.
Bring the script to reality is done at the video post-production desk. Art is storytelling is finally stitched at the editing software only.
At peppy production, we understand the art of stitching stories. Our post-production team is experienced in numerous softwares including Adobe pre-premier pro, Adobe illustration, Final Cut Pro, Adobe After effect and many more to the deliver the best quality video production for customers.