What is content marketing?
It’s a technique that offers the audience informative, helpful information in the form of content. It can be using blogs, videos, social media posts.
Aims are to attract potential customers, keep existing customers engaged, and build a strong brand vision.
Content marketing is a technique to create and distribute valuable content with a call to action for all potential customers.
There are many types of content marketing
-Social media post etc
Video Content marketing is growing significantly for the last few years and will continue to do so in future as well.
In a recent report of Hubspot, it was found out that :
• 89% of video marketers say video gives them a good ROI.
• 83% of video marketers say video helps them with lead generation.
• 87% of video marketers say video has increased traffic to their website.
• 80% of video marketers say video has directly helped increase sales.
• 95% of video marketers plan to increase or maintain video spend in 2020.
Video content marketing is when brands produce video content to create awareness of their brand online. Brand Video is then distributed on platforms like YouTube, Facebook, Instagram. There are many forms of a brand video. It can be a corporate message, commercial ad with actors, CEO message to employees, a webinar, live streaming of the product, etc.
If done successfully, a video message can act as a powerful way to spread awareness to a larger audience. It works for both B2C and B2B companies.
Videos are a catalyst – Product Explanation
Potential customers are always looking for easy ways to know more about a product. Product Video content is a useful marketing tool because it helps in distributing right information about a product. In fact, according to HubSpot, 94 per cent of marketers say using video content has helped increase customer understanding of a product or service.
Potential Customers will be interested in the product if they will have all the information in an easy digestible format. Video content helps customers understands – what, why and how of a product. The visual element helps companies clearly explain how product work.
Check out this video of a technical Telcom company explaining about their product :
Return on Investment is good in producing Videos
Audience love videos because it’s easy to digest, entertaining and engaging.
Brand marketers like it because it can become a potentially massive return on investment (ROI) through many channels.
Videos can increase your views, click-through rates, and other measurable data. Return on investment will indeed depend on how intelligently you have planned, created, and distributed the video on various platforms.
Videos help marketers to get new subscribers or increase engagement and generate awareness fast. Even a few leads generated from the home page intro video will go a long way. But always remember to have an excellent call to action – you want the viewer to do something with what you’ve given them. So what is it? Make sure you have a call to action.
And it makes it easier to track your ROI too.
Have a look at below video which didn’t cost much to client and generated brand awareness
Videos helps to Spread the word faster
Video is a versatile and engaging content format. Videos help spread the information faster as it gives us a real-life picture of what is going on. Since, It’s easy to share across multiple platforms, it is a preferred partner for marketing.
Video is also very accessible to anyone with internet access, both to watch and to produce.
With the combination of visuals and good audio- “Videos are an unstoppable force tool in content marketing”.
Because it is the most popular and preferred medium, audiences are ready to watch and listen as long as you feed them valuable and engaging information. Corporates can use this to their advantage by marketing with videos instead of with text and images.
Video provides the best search engine results.
Search engines loves videos compare to text. One because they have a better chance of reaching the right audience compare to six pages of text. And second, there are fewer videos online than text, they have a better chance of reaching audiences searching for a keyword.
Videos are 45 times more likely to rank on the first page of Google than text results.
What may take one video to express might require five web pages to articulate. However, just like articles, videos must have good SEO to rank well on search engines.
Let’s wrap up
We have established that Video is the correct format for information and will be in the future.
Audiences prefer Video, and it works best for everyone in the ecosystem.
The medium has had soaring potential for years, and now is the time for it to fulfill its actual capacity. The importance of online video marketing in a business’s strategy is unprecedented. The extent of Video’s social scope is miraculous. If you want to reach out to the world, all you need is Video.
We know that incorporating video into marketing strategy is the best way to go. But how and what medium you will choose to distribute the video ?
What will be best recommendation for video marketing , here are some tips
First off, figure out what the ideal video length is for your platform – here’s what Hubspot recommends:
• Instagram: 30 seconds
• Twitter: 45 seconds
• Facebook: 1 minute
• YouTube: 2 minutes
Upload the video as per the duration length respective to social media handles. Make sure to use auto-play feature to increase the best engagement and accessibility as well as boost the SEO. Make sure that video is mobile friendly across the board.
To map and understand how your videos are performing on above platform
• Develop a library of various videos on every social media channel and keep incorporating them into various forms of content such as blogs and emails.
Video is an excellent way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality video content. If you don’t already have a video planned, you should perhaps think about experimenting with a couple of videos in your upcoming marketing campaigns.