We all know that videos are an excellent way for the marketers to reach their target audience. In the fast-paced, dynamic world that we inhabit, it’s crucial to find new, unique ways to make your product or service stand out. Video production too is a tool like other digital marketing techniques, however it’s proving to be a powerful, practical part of marketing — now more than ever.
With the hectic lives, the audience prefers to catch a break and watch a two-minute video versus taking a few minutes to read the same information. Video production is when video creators produce video content in order to increase their profile engagement and establish brand awareness, on social media. When done well, video can be a powerful way for the brand to tell their story and spread its message to a large audience, in a way that is easy to comprehend.
If you’re not already in the game, it’s high time! And if you need a little more convincing, check out these 5 key benefits of choosing video production to promote your brand.
Video Production Boosts Revenue And Sales
Watching a compelling presenter in a video can influence the buying behaviour and persuade the visitors to take the required action, and make a purchase.
Conveying the right emotions through video is a powerful selling tool!
The correct information in a branded video can act as a catalyst for your selling strategy at the right time. It can be your video magic wand to increase sales and profits.
Branded videos can have many chapters, each to serve its unique audience, like built-in tutorials or testimonials, depending on the audience query.
Video is the king of, and the key to content marketing. A good video strategy is the extension of the brand. Quality of content that engages and informs the company’s target audience about the brand story. It establishes trust among the audience, and in the end, this promotes conversions, sales and revenue for the brand. The brand video should showcase what the organization is about, their values and mission, vision, a line of products or services if any. The brand must never settle for low-quality, unprofessional video content that could leave the viewers with a bad taste. A high quality video on the other hand, can act as a catalyst for the brand’s sales strategy.
Search engines prefer an amalgamation of textual, graphical and video content to boost a website’s SERP rank.
Search engines today are looking for engaging content that keeps the viewers hooked on the same platform for long durations. Video content attracts viewers and as per Techcrunch, “YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased. And don’t forget that if you promote your video via social media, then your chances of getting found go through the roof! ”
In fact, around half of brand marketers who integrate video content have reported seeing an increased click-through rate on their websites and other social media handles.
Videos have dominated the digital marketing space for a while and are forecasted to continue growing, which is why marketing through video should be part of the digital marketing strategy. Video production, if crafted correctly, is addictive, and brand videos give their videos a personal and an emotional touch making the audience connect with the brand on a deeper level.
Content marketing provides businesses the opportunity to showcase important features of their business. And the information is presented not just in the form of text, but integrated with fun graphics, spunky voiceovers, engaging music etc. All these elements help the brand in achieving a higher click-through rate.
Brands can use Facebook live video styles / interview-style videos / animation videos to create video content to provide the customers a peek into the heart of the business while also maintaining a level of professionalism.
This boost to the company’s digital marketing and SEO strategy can ultimately mean nothing if the brand manager fails to take that relationship one step further toward conversion which is another area where videos have a terrific impact.
As mentioned above, the audience/buyers/shoppers are twice as likely to buy the product after viewing a product video/ or a client testimonial, than they are without engaging with the brand or its products.
Video not just helps increase the SEO by getting more eyes on your site, but also helps in converting the audience by convincing them to go ahead, make a purchase and become an active customer. This means that at nearly all stages of the process, a brand video provides meaningful, profitable gains to your SEO strategy.
Google Loves Branded Videos
One of the biggest ways that branded video content can improve your SERP rank is through Google. That’s right, Google’s algorithm prefers videos to text.
As per Google’s internal algorithm, it values two things above all others –
- The quality of your video content,
- And its relevance to the brand’s search terms.
In order to find both the above mentioned things in a branded video, Google doesn’t solely consider the copy on a particular brand page, it will scan the entire website, including the media to determine what the brand has to offer. If the company’s website has an amalgamation of text and high quality relevant videos, it gives the website SERP rank a boost, making all the SEO efforts successful.
Video Keeps The Website Visitors Engaged
Another crucial criteria to boost the website SERP rank is by paying close attention to the time spent by the website visitors engaging with the content on your website.
If the website has an influx of website visitors in large amounts, but bounce off of the website right after landing, Google considers this as a major sign of poor content and reduces the website rank on the search engine.
On the other hand, if the content on the website succeeds in consistently keeping the audience engaged, search engines like Google and Bing will consider the website of high quality and boost the website to the top of their SERP!
Right Video Content Increases Your Brand Value
Video Content is an awesome technique to create a brand’s personality. Videos help the brand to connect, and establish credibility among the audience. 90% of the users say that product videos are useful and helpful in the decision making process. The more videos a brand has to educate their audience regarding their USPs, products and services, the better it is to establish a firm brand image, resulting in increased conversions, revenue and ROI.
Video Content Helps Increase The Brand’s Social Media Engagement
Let’s face it: this is the age of viral content. 92% of video consumers share the videos that they enjoy, with the others. Companies must grab this chance to have some fun and really show they are all about.
The scope of video content marketing is only growing and people are only limited by their lack of imagination. From creating a “how-to” video, to interacting with their community using Facebook live, there is absolutely no dearth of opportunities for brands.
Video is an excellent way for marketers to reach their target audience. It is easier than ever for businesses to create and share high-quality video content. If you don’t already have a video planned, you should perhaps think about experimenting with a couple of videos in your upcoming marketing campaigns.
A complete, in-house video digital service agency like ourselves, Peppy Production, can provide you with a solid digital strategy and marketing consultation to effectively use your video content to establish brand credibility and increase your business ROI.
