As a business owner or a brand manager, you probably already know that corporate video is one of the most effective, compelling ways to share a company’s message, whether internal or external. There are many genres, so it’s helpful to know your options when choosing the right one to highlight your organization’s culture, message, or vision.
Let’s take a look at four highly effective types of corporate videos that deliver outstanding results.
#1 Corporate Communication Videos
Some of us may remember the old days of company communication – text memos or lengthy email communication mentioning policy changes or upcoming seminars. Thanks to modern technology and video transformation. We are accessible to those old-fashioned methods of communication.
Now companies can use corporate communication videos to tell stories and efficiently inform employees, customers, and influencers in an attention-grabbing way and eye-catching.
How can your target audience fully understand your product, service, or message if they don’t understand— or worse, lose interest.
What better way to get viewers to understand and support a new policy than a video message straight from the CEO desk?
Suppose your organization is restructuring or rolling out a new investor initiative. The communication can be spread across through a well-produced video on the company’s landing page. It will be far more effective than a boring email. Not to forget, corporate video captures all the intricate details interesting, compelling, and elegant.
#2 Corporate Training Videos
It would be best if you had by now met a corporate coach in your office. Many companies hire expensive corporate coaches or industrial psychologists to ‘train the trainer’ and teach employees how best to work within the company’s culture.
Corporate coaches are generally hired to motivate employees also.
Other companies spend a fortune on training conferences to help employees understand and apply
• Company guidelines
• New Customer Service procedures
• Sales Metrics
And don’t forget hiring employees? Companies spend a fortune on onboarding new hire employees. They are communicating every detail of the organization to each in a long training session.
At the very least, many companies must spend days— weeks even —rehashing the same information to train each new team member. And lots of employees skip the long-winded corporate employee handbook filled with complicated benefit plan explanations.
A well-conceived, well-produced corporate training video could eliminate all of these costs. With this tool, a company can leverage its resources and get employees trained efficiently and consistently in a concise, engaging way.
#3 Corporate Marketing Videos
Corporate marketing videos are an easy way to reach and attract potential customers and even broadcast information to your existing clients. It’s an exciting way to keep their customers engaged with appealing visuals and informative audio.
Customers generally use different mediums to access company information. The story is the same for employees. Other people use different mediums at various times to access helpful information specific to them.
To target different customers, you need a corporate marketing strategy
“Clear focus message designed to get everyone’s attention”
With Corporate Video Production formats like
• 3D animation
• Shoot style videos etc
Corporate messages will be well understood and shared on social media. Suppose you invest in the process of making a compelling, sophisticated video using the latest production trends and technology. In that case, you’re more likely to meet your metrics and drive your bottom line profits.
#4 Corporate Event Videos
Executing a successful corporate event is a tough job.
Event planners do everything they can to make sure everything runs smoothly, from booking the venue to hiring the right caterer to send out the corporate invitations.
Corporate event videos highlight videos of duration approx 4-6 minute that encapsulates the essence of your corporate event.
It could be a town hall meeting trade show the conference where you can showcase the products.
Let’s say it’s an Annual Sales Meet. You, as Brand Manager, have spent months carefully planning each moment of your annual corporate event. A huge marketing budget in terms of money has been invested in making the event significant and efficient.
You’ve spent countless hours putting together an expensive marketing campaign to publicize. When the event is over, you’ve made great corporate memories and highlights, but you don’t have anything to share with future clients and employees.
We can help you capture these beautiful memories with a professional, talented and experienced video production team.
We at Peppy Production can help you turn this event into years of marketing gold. Imagine showing a prospective client a highlight reel, or a few poignant words from a prominent keynote speaker, or glowing testimonials from guests as they leave the event. Plus, you can use video clips from the event to create video invitations to get people excited about attending and sponsoring future events. In just about every significant way, corporate event videos provide a significant return on investment.
If you’re ready to leverage your resources to create one or all of these types of corporate videos, partnering with Peppy Production could be the smartest move you ever make. We’re experts in best practices for video production, and our talented team and state-of-the-art facilities are what make us leaders in the industry. Click here for an instant quote today.